in the advertising department of a newspaper Randy began learning about
copywriting . Print ads, that was the game then, and that meant there
was sales copy to written for the products to sell. It was Randy's job
to listen to the clients to learn what they wanted and to figure out
what they needed to succeed.
As he wrote copy for his retail clients he found that what he had to give them was some very persuasive words. This brought in customers. to their doors ready to buy. It was the total package. Great headlines, words and visuals to tell the story. Sales copy to keep their attention, leading them to buy.
Now that he's retired he doesn't want to stop doing everything. This he'd like to do by keeping his hand in helping clients with their marketing material needs.
Randy lives in Colorado with his wife. They're empty nesters now, with a grand baby that they enjoy spending time spoiling. Below they are out with a group of speaker and author friends.
Working With The Power OF PersuasionMarketing materials are a tool to open doors, drive traffic and bring in paying customers. Randy's talents will give you this benefit through the sales copy he'll right for you. He has always had a way with words. That along with a quick and imaginative mind makes Randy a great choice for your marketing needs.
"What I enjoy the most is knowing I've help someone to increase their profits. I love to see the results when the piece I've written starts working. There are many triumph I've experienced in life, but helping others is the best."
"People want you to engage with them. They want entertainment or to see themselves living a better life."
After discovering his unique talent Randy began to learn more about advertising & marketing. He wanted to help his clients solve their problems. Working at the paper taught him a lot. so much that he wanted to know if there was more. He took AWAI's course on Copywriting to see if there was and found it was a thorough course. Like everything there is more to know, and Randy will continue to learn.
Marketing is about building relationships
with a certain target audience. It is necessary at some point to
introduce yourself to them. What better way than having custom written
sales materials at the ready. Looking like a professional for that all
important first introduction is a must. Armed with new sales material
would make it as near to a sure thing as possible.
This new sales material will get your foot in the door by actually have them call you. If handled right they'll be ready with an order. At least it's most likely new business, something every company needs to stay alive. But you need to go one step farther and that's where closing the gap comes into play.
Relationships, the very word spells long term. It is these long term relationships that you want . They are the cream of the crop, the repeat customer, coming again and again, with money to spend
Hall of Words is a dedicated copywriting business
that provides superior sales materials. Tailor made sales copy with the
target audience and specific purpose in mind. Each piece is hand
crafted from beginning to end. With his conceptual eye and copywriting
abilities he'll produce profits for your company.
Take a look around, I'm sure you'll find it rewarding. I recommend starting with the Solutions page where you can see some examples of Randy's work.
Website Sales Pages - Where I use
the gentle art of persuasion to promote products and services. I have
10+ years writing sales copy and I'm AWAI Trained so I know what goes
where, but most importantly I know why.
Website Designer - When I create a website I do so with an artists eye. It needs to be pleasing to look upon and be easy to navigate at the same time. I have created many sites (more than 100) both in HTML and WordPress.
Landing Pages - I especially enjoy as they are simple and easy with only one focus and two responses available. They either do what you want or they don't. My landing pages send to get them to do.
Banners and Print Ads - Are the same. You have a space and you fill it with graphics and words. Working for a newspaper I've done thousands of print ads for most every business you can name.
Postcard and Brochures - Strictly offline, but once again a space to fill. These are old school but they still work in some areas and for some businesses. If yours is the type of business that needs and uses these for your sales force then we need to talk. I can give quality sales materials at low cost.