Yes I know this is the
site your on, but it is still a website that I created using a template
I got for free. Just because I used a template there were still a lot
of changes that I had to make for it to come out the way I wanted it
to. I first had to choose a template that would have features I wanted
it to have.
The first thing I had to do was create a header. The feather was hand
drawn and scanned and reverse colored. The rest I made using
Microsoft's paint program that comes with every computer. I wrote the
words on every page. The images were all selected by me and many
of them created by me. I didn't have to do anything to the menu except
change the wording.
As for the body of the site I didn't like the background color so I
changed it to the blue. To do this I had to alter the images used to
make the background. I used the left side for the sales page part along
with the top right side.
The 4 services are the projects I'm primarily offering. I'm experienced
and web design and accomplished enough of a copywriter to do them both
I also wanted to have a sign-up form on the home page that was a
prominent part of the page. I'm using the largest image to attract
attention to that part of the page. With their eyes focused on it
they'll see the free gift eBook and either subscribe or not.
The final peace is the call to action so they will know what it is that
I want them to do. Besides reading, the only thing to do on the page is
sign-up. The option I want them to take is to phone or email me.
I changed the code here and there and added some SEO source code. The
meta description had to be completely inserted into the head area of
the code. The template came with six differently configured pages which
was a nice touch. This breaks up the monotony not being the same, but
not different enough to seem like a separate site.
This site was
done purely for spec. There was no client. There may be a Sea
Breeze Beech Resort somewhere, but I don't know one way or the other.
My whole motivation was to create a sales page for an ocean side resort
to try and get gigs. I began to see that I liked making websites. The
sales page is fun to write, but to tell the story you need the rest of
the pages. It is the whole package that sells and if the content is
right enough and pertinent to the reader they stay. As they stay on the
site they become more and more engaged. They also become more convinced
that they need to buy or click or give their email address.
if putting it all
together is the QUESTION
HALL OF WORDS IS THE ANSWER!